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What if I ran your social media?

Real tourism posts that got almost no reaction, rebuilt in a tested style. Drag any one to compare.

  • 5 episodes
  • Real brands, real numbers
  • Not clients
The original post by IBTM World. A square photo of a visitor standing inside a red and silver geodesic stand with Toronto branding and QR codes, under a blue to pink gradient wash, with the words Inspiration for every event planner and a pale blue Apply Now button.
The remake. Your flight to Barcelona is on us.

Drag the handle

Newest episode, 21 October 2026

What if IBTM World posted like this?

How a trade show could recruit buyers with the offer it already makes

Followers
16,000
likes
5
Followers per reaction
1 in 3,200
Travel media and eventsEuropeStyle tested, text hook overlay
See what changed
What if GSTC posted like this? The episode cover, with the brand's own post and the remake. Episode 04
Tourism associationPhoto poster
 How the council that writes the standard could fill a free training day in Bangkok 5 likes on 5,900 followers What if PARKROYAL posted like this? The episode cover, with the brand's own post and the remake. Episode 03
Hotel or resortQuiet luxury
 How a hotel group could sell a spa offer with the one view only it has 3 likes on 13,000 followers What if Aurora Expeditions posted like this? The episode cover, with the brand's own post and the remake. Episode 02
DMC or tour operatorDocumentary and wildlife
 How an expedition operator could make its impact number the one people remember 21 likes on 54,000 followers What if Belize posted like this? The episode cover, with the brand's own post and the remake. Episode 01
Tourism boardEpic scenery
 How a tourism board could announce a new route by showing the place, not the plane 104 likes on 157,000 followers

The gap

Big accounts, tiny reactions.

Each episode starts with a post that reached a small fraction of the people who already follow the brand. The bars show how many followers it took to get one reaction.

IBTM World16,000 followers, 5 likes 1 in 3,200followers per reaction GSTC5,900 followers, 5 likes 1 in 1,180followers per reaction PARKROYAL Hotels and Resorts13,000 followers, 3 likes 1 in 4,333followers per reaction Aurora Expeditions54,000 followers, 21 likes 1 in 2,571followers per reaction Belize Tourism Board157,000 followers, 104 likes 1 in 1,510followers per reaction

Counts as they were when each post was checked. A post that lands usually hears back from about 1 in 100 followers.

How the series works

From the post as it is to the post it could be.

What is the What If series?

The What If series is a set of social media remakes by Pratim Narayan Moitra. Each episode takes one real post from a tourism brand that got almost no reaction, picks one visual style from a moodboard of 350 strong travel posts and rebuilds the post in that style, with three notes on what changed and why.

Are these brands clients?

No. Every episode is made independently, without the brand's involvement, as a public exercise in what I would do. The original post is shown for commentary and is credited and linked to the account. If a brand would like an episode changed or removed, one email does it.

How are the posts chosen?

From a benchmark of 150 travel accounts I track. I pick posts that reached a small fraction of the account's followers, on accounts that are good at what they do, because the gap between the two is where the lesson is. Every brand in round two is international and under 160,000 followers.

Where do the photos in the remakes come from?

From the brand's own website where it has a photo worth using, otherwise from photographers who publish under the Unsplash licence. Every photo is credited on the episode page.

Can I get one for my brand?

Yes. The free week does exactly this for your own account, with 5 finished posts you keep whether or not we work together.

New episodes, in your inbox.

One email when a new episode goes up. Nothing else. There is an RSS feed too.