Built for tourism associations, DMCs and hotels

Tourism marketing that gets you followed and booked.

I run your social media and email, and every month I show you what it brought in.

Send me your website. Within 3 working days you get a written report on your website, social, email and search.

Pratim Narayan Moitra at Paro Taktsang in Bhutan, giving two thumbs up
Pratim Narayan Moitra Tourism marketing
+82% followers in under 90 days, on one brand account

I've worked with

  • PATA, Pacific Asia Travel Association
  • Adventure Travel Trade Association
  • GBTA, Global Business Travel Association
  • World Food Travel Association
  • Adventure.travel

Results

What happens to an account after I take it over.

Most of the accounts I've run are under NDA, so the brand names are hidden. The numbers are real.

Brand account · name hidden under NDA

Followers across four platforms

23.68K from 13.02K in under 90 days
+82%
Followers by platform
PlatformBeforeUnder 90 days later
LinkedIn5,12010,350
Facebook3,9237,773
Instagram4,4134,961
YouTube104590
Total13.02K23.68K
Instagram · name hidden under NDA

From around 20 likes a post to over 200.

Before I took over Instagram post with 22 likes and no comments Instagram post with 18 likes and no comments
After Instagram post with 502 likes, 24 comments and 1 share Instagram post with 203 likes, 14 comments, 1 repost and 5 shares
+25%
PATA · summit promotion

Lift in summit registrations from my promotion of the PATA summit.

Murray Bartholomew

Owning the process and results, Pratim creatively and collaboratively led the social media marketing which quickly and consistently achieved the results we were looking for.

Murray Bartholomew Then Director at the Adventure Travel Trade Association

Certified by ATTA and HubSpot Academy in video storytelling, sales funnels, email marketing and digital advertising.

Request a free audit

Want to know what numbers like these would take on your account? The audit tells you.

Concept posters

Posts made to sell the trip.

These are concept posters I designed to show how I'd sell a destination, an event or a stay. The brands in them are made up. Tap any cover to see the full carousel.

  • Concept · Association event

    Himalayan Travel Exchange

    Save the date to registration in four slides. Each one answers a question a delegate asks before they commit.

  • Concept · Tour operator

    Everest base camp, the bit nobody tells you

    Useful first, selling last. It ends on comment BASECAMP, so every reply is a lead you can message.

  • Concept · Hotel package

    The train is the trip

    Three slides sell the feeling. The last one gives the offer and one clear way to book.

  • Concept · DMC

    Three valleys beyond the usual loop

    Written for people who have already done Paro and Thimphu. A reason to come back, and a reason to book with a local.

  • Concept · Tourism board

    Four ways to travel lighter

    Responsible travel advice that reads like a magazine, not a lecture. Saves and shares do the reaching.

  • Concept · Destination story

    Grown, not built

    One striking fact on the cover, then the people behind it. Two slides are enough when the story is this good.

Sound familiar?

Three things that keep tourism marketers up at night.

Consistency.

Nobody really owns our social media.

It falls on an intern, a volunteer or the director at 10pm. The feed goes quiet for weeks, then spikes before an event.

I support your team with the calendar and the design, or take the accounts over completely. Either way, something good goes out every week.

Conversion.

We have followers. Where are the bookings?

Social builds attention. Email is where people actually act, which is why you can't see members, registrations or bookings coming from social alone.

I run both and connect them, so a post leads to an email and an email leads to a booking you can trace.

Proof.

I can't show the board this is working.

That's the real question behind "how is this going to make us money", and a twenty slide dashboard export doesn't answer it.

Every month you get one page. Three numbers that moved, what drove them and what changes next month.

The free audit

Send me your website. Get back a written audit.

A written report covering your website, social, email and search, in your inbox within 3 working days.

Built for tourism associations, DMCs and hotels.

Free audit · Sample DMC, KathmanduPage 1 of 5

Where you stand today

4.5out of 10

  • Website6
  • Social5
  • Email3
  • Search4

Fix these three first

  • Send a newsletter this month, even a short one. 2,400 past guests haven't heard from you in 74 days.
  • Point your Instagram bio link at the trip people just saw, not your home page.
  • Cut your enquiry form from 11 questions to 4.

Sample pages from a made up DMC. Your report uses your own website and channels, measured and not guessed.

Request your free audit

  • A score for your website, social, email and search
  • What I found, in plain English, with the numbers behind it
  • The three fixes worth doing first, whoever does them
  • Written, so you can forward it to your board or owner

No call needed and nobody will chase you. If you'd rather talk first, book a call.

How it works

Getting started takes two steps.

This week

The audit

Send your website. Within 3 working days you have a written report and the three fixes worth doing first. Read it, share it with your board, keep it.

Request a free audit

Every month after

The work, and the proof

If you want me to fix what the audit found, pick how much I take on. Every month then runs the same way.

  • PlanA calendar a month ahead, built around your season and your event dates. You approve it first.
  • MakeReels, carousels, emails and captions written for the people you sell to.
  • ReadWhat worked, what didn't and why, from your social, email and site numbers.
  • ScaleWhat earned attention gets more versions. What didn't gets dropped.

Three ways to work together

  • Social support

    Your team posts. I plan the calendar, design the posts and review what worked.

  • Social takeover

    I run your accounts completely, from the calendar to the last caption.

  • Full marketing

    Social plus email campaigns, plus the tracking that connects them to bookings.

The monthly one page report comes with all three. Proof is never an extra.

One page, every month.

Boards read one page. Three numbers that moved, what drove them and what I'm changing next month, tied to the thing you're judged on.

New member signups, event registrations, sponsor visibility and newsletter growth.

Monthly report · Sample travel associationSeptember

Three numbers that moved

18new member signupsup 7 on August
214summit registrationsup 31%
4,180newsletter subscribersup 260

What drove them

  • Member spotlight carousels on LinkedIn, reshared by the members themselves
  • The early bird reminder email, opened by 46% of the list

What changes next month

  • Sponsor posts move to Tuesdays, when members are most active
  • A registration link goes on every speaker post

Sample report. The numbers are illustrative.

Diego Arellano

Pratim played a key role in implementing our social media strategy and supported content creation efforts with creativity, dedication, and attention to detail.

Diego Arellano Senior Marketing Manager at the Adventure Travel Trade Association

Questions

What people ask before they send a link.

If yours isn't here, email me or book a call.

What's in the free audit?

Your website, social media, email and search, each scored out of 10 and explained in plain English. Then the three fixes worth doing first. It's written, so you can forward it to your board or owner without me in the room.

Is it really free? What's the catch?

It's free. Some people read it and ask me to do the fixes. Plenty don't, and that's fine. You won't be added to a list or chased.

Is it only social media?

No. Social builds attention, but email is where people actually book, register and join. I run both, and connect them with tracked links so you can see which posts lead to real enquiries.

How will I show my board it's working?

With one page a month. For associations that means member signups, event registrations and newsletter growth. For DMCs and operators, enquiries and bookings traced from posts and emails. For hotels, direct booking clicks against the OTAs, plus revenue from email offers.

What does it cost to work together?

It depends on how much you'd like me to take on. Social support, a full takeover and full marketing are priced differently, so we talk numbers openly once you've read your audit. You won't be paying for an agency's overheads.

You're in India and we're in the US or Europe. Will that work?

ATTA is in the US and PATA is in Bangkok, and I worked remotely with both. WFTA's network spans more than 150 countries. I plan around your working hours and reply within one working day.

Is it really just you?

Yes. I write your audit, plan the calendar, make the posts and walk you through the numbers myself, every month.

Let's get your brand followed and booked.

Start with the free audit. A written report covering your website, social, email and search, in your inbox within 3 working days.

Not ready for an audit? Score yourself in a minute.

Seven quick questions from the same list I audit against. You get a score out of 10 and the gaps worth fixing first.

Question 1 of 7
Do you post at least three times a week, every week?
Does one named person own your social media?
Did your newsletter go out this month?
Can you see how many enquiries, bookings or signups came from social or email last month?
Does your board or owner get a marketing report every month?
Can someone enquire, book or register on your website in under a minute, on their phone?
Do you show up on Google for what you sell, and not just for your own name?

Prefer a list you can print?

Get my 40 point social media checklist for tourism brands. The same checks I run before I touch any account, with a score out of 40 and a 30 day fix plan.

Concept poster · the brand is made up