I'm Pratim. I trained inside PATA and ATTA. I now work with WFTA, Druk Asia, and Kipling India on the digital work most teams don't have time for.
I interned with PATA — the only candidate selected from north India that cycle. The CEO Noor Ahmed Hamid posted publicly about our work together.
I then became the first Indian intern at ATTA. They extended my three-month role to eleven months because the output spoke for itself.
Today I work with the World Food Travel Association, Druk Asia, and Kipling India, running content, email, newsletters, and digital strategy for tourism organisations who need real hands — not another deck.
No retainers you can't escape. No jargon. Pick what you need; I'll handle it.
Available for pilot projects, part-time consulting, full-time, or paid internships. I'm not expensive.
A preview of recent client work. Each case study is hosted on Notion — short, honest, easy to read.
Site migration, information architecture, content reorganisation, and the handover playbook the in-house team uses today.
12-week content calendar mapped to traveller intent, social cadence rebuild, and editorial workflow for an ongoing rhythm.
Website, social channels, email, and the operational stack that ties them together — designed for a small team to run after handoff.
Real engagements with PATA and ATTA, plus hypothetical pitches for ACTOUR, USTOA, Tourism Alliance and more.
Send me your website, socials, and newsletter. I'll send back a 6–10 page audit with quick wins and a 30-60-90 day playbook. Free. No upsell. If it's useful, we talk. If it isn't, you've got a free playbook to keep.
Request your audit →"Indian tourism keeps marketing destinations. The brands that win the next decade will market traveller transformations — what changes about the person who comes home."
The infrastructure conversation has matured. The marketing conversation hasn't. We pitch palaces, beaches, and Himalayas the same way we did in 2008 — while the actual traveller is a 31-year-old who books on Instagram, reads on Substack, and trusts no brochure.
The brands building real loyalty now aren't selling destinations. They're selling who you become when you come home — calmer, braver, better-read, better-fed. That's the unit of decision-making for the modern traveller, and almost no one in Indian tourism is marketing to it yet.
Send a message below, or reach me on any of the channels. I read everything myself and reply within 24 hours.