Most of the accounts I've run are under NDA, so the brand names are hidden. The numbers are real.
Brand account · name hidden under NDA
Followers across four platforms
23.68Kfrom 13.02K in under 90 days
+82%
BeforeUnder 90 days later
LinkedIn
5,120
10.35K
2×
Facebook
3,923
7,773
2×
Instagram
4,413
4,961
+12%
YouTube
104
590
5.7×
Followers by platform
Platform
Before
Under 90 days later
LinkedIn
5,120
10,350
Facebook
3,923
7,773
Instagram
4,413
4,961
YouTube
104
590
Total
13.02K
23.68K
Instagram · name hidden under NDA
From around 20 likes a post to over 200.
Before I took over
After
+25%PATA · summit promotion
Lift in summit registrations from my promotion of the PATA summit.
Owning the process and results, Pratim creatively and collaboratively led the social media marketing which quickly and consistently achieved the results we were looking for.
Murray BartholomewThen Director at the Adventure Travel Trade Association
Certified by ATTA and HubSpot Academy in video storytelling, sales funnels, email marketing and digital advertising.
Want to know what numbers like these would take on your account? The audit tells you.
Concept posters
Posts made to sell the trip.
These are concept posters I designed to show how I'd sell a destination, an event or a stay. The brands in them are made up. Tap any cover to see the full carousel.
Concept · Association event
Himalayan Travel Exchange
Save the date to registration in four slides. Each one answers a question a delegate asks before they commit.
Concept · Tour operator
Everest base camp, the bit nobody tells you
Useful first, selling last. It ends on comment BASECAMP, so every reply is a lead you can message.
Concept · Hotel package
The train is the trip
Three slides sell the feeling. The last one gives the offer and one clear way to book.
Concept · DMC
Three valleys beyond the usual loop
Written for people who have already done Paro and Thimphu. A reason to come back, and a reason to book with a local.
Concept · Tourism board
Four ways to travel lighter
Responsible travel advice that reads like a magazine, not a lecture. Saves and shares do the reaching.
Concept · Destination story
Grown, not built
One striking fact on the cover, then the people behind it. Two slides are enough when the story is this good.
Sound familiar?
Three things that keep tourism marketers up at night.
Consistency.
Nobody really owns our social media.
It falls on an intern, a volunteer or the director at 10pm. The feed goes quiet for weeks, then spikes before an event.
I support your team with the calendar and the design, or take the accounts over completely. Either way, something good goes out every week.
Conversion.
We have followers. Where are the bookings?
Social builds attention. Email is where people actually act, which is why you can't see members, registrations or bookings coming from social alone.
I run both and connect them, so a post leads to an email and an email leads to a booking you can trace.
Proof.
I can't show the board this is working.
That's the real question behind "how is this going to make us money", and a twenty slide dashboard export doesn't answer it.
Every month you get one page. Three numbers that moved, what drove them and what changes next month.
The free audit
Send me your website. Get back a written audit.
A written report covering your website, social, email and search, in your inbox within 3 working days.
Built for tourism associations, DMCs and hotels.
Free audit · Sample DMC, KathmanduPage 1 of 5
Where you stand today
4.5out of 10
Website6
Social5
Email3
Search4
Fix these three first
Send a newsletter this month, even a short one. 2,400 past guests haven't heard from you in 74 days.
Point your Instagram bio link at the trip people just saw, not your home page.
Cut your enquiry form from 11 questions to 4.
Free audit · Sample DMC, KathmanduPage 2 of 5
Website
6out of 10
Reads well on a phone
Takes 6.8 seconds to load on mobile data. Aim for under 3.
No enquiry button until you scroll past the fold
Every trip page has dates and a day by day plan
No tracking on booking links, so you can't tell which post sent people
The one that matters mostYour enquiry form asks 11 questions before anyone can reach you. Name, email, trip and dates are enough to start a conversation.
Free audit · Sample DMC, KathmanduPage 3 of 5
Social
5out of 10
23 posts in 90 days, and 17 of them in the two weeks before your festival
Strong photography that is clearly your own
Reels reach 3 times more people than photos, but make up 1 post in 10
Bio link goes to the home page
Comments get a reply within a day
The one that matters mostPosting comes in bursts. A calendar planned a month ahead, three posts a week with one Reel, would keep you in feeds all year and not just in festival season.
Free audit · Sample DMC, KathmanduPage 4 of 5
Email
3out of 10
2,400 subscribers, most of them past guests
Last newsletter went out 74 days ago
Subject lines say "Newsletter 14" instead of what's inside
No welcome email when someone signs up
The sign up form only appears on the contact page
The one that matters mostPast guests are the people most likely to book again and to send friends. One honest newsletter a month and a three email welcome would put them back to work.
Free audit · Sample DMC, KathmanduPage 5 of 5
Search
4out of 10
First on Google for your own name
Not on page one for "Everest base camp trek from Kathmandu"
12 Google reviews, the last one answered eight months ago
Every trip page shares one title, so Google can't tell them apart
Rated 4.8 on Tripadvisor
The one that matters mostTravellers search for the trip, not the company. A proper title on every trip page and a reply to every review is a week of work that pays for years.
Sample pages from a made up DMC. Your report uses your own website and channels, measured and not guessed.
Request your free audit
A score for your website, social, email and search
What I found, in plain English, with the numbers behind it
The three fixes worth doing first, whoever does them
Written, so you can forward it to your board or owner
No call needed and nobody will chase you. If you'd rather talk first, book a call.
Got it. Your audit is on its way.
It lands in your inbox within 3 working days, from pratimxnarayan@gmail.com. If it's not there, check your spam or promotions folder.
Member spotlight carousels on LinkedIn, reshared by the members themselves
The early bird reminder email, opened by 46% of the list
What changes next month
Sponsor posts move to Tuesdays, when members are most active
A registration link goes on every speaker post
Sample report. The numbers are illustrative.
Pratim played a key role in implementing our social media strategy and supported content creation efforts with creativity, dedication, and attention to detail.
Diego ArellanoSenior Marketing Manager at the Adventure Travel Trade Association
Your website, social media, email and search, each scored out of 10 and explained in plain English. Then the three fixes worth doing first. It's written, so you can forward it to your board or owner without me in the room.
Is it really free? What's the catch?
It's free. Some people read it and ask me to do the fixes. Plenty don't, and that's fine. You won't be added to a list or chased.
Is it only social media?
No. Social builds attention, but email is where people actually book, register and join. I run both, and connect them with tracked links so you can see which posts lead to real enquiries.
How will I show my board it's working?
With one page a month. For associations that means member signups, event registrations and newsletter growth. For DMCs and operators, enquiries and bookings traced from posts and emails. For hotels, direct booking clicks against the OTAs, plus revenue from email offers.
What does it cost to work together?
It depends on how much you'd like me to take on. Social support, a full takeover and full marketing are priced differently, so we talk numbers openly once you've read your audit. You won't be paying for an agency's overheads.
You're in India and we're in the US or Europe. Will that work?
ATTA is in the US and PATA is in Bangkok, and I worked remotely with both. WFTA's network spans more than 150 countries. I plan around your working hours and reply within one working day.
Is it really just you?
Yes. I write your audit, plan the calendar, make the posts and walk you through the numbers myself, every month.
Let's get your brand followed and booked.
Start with the free audit. A written report covering your website, social, email and search, in your inbox within 3 working days.
Get my 40 point social media checklist for tourism brands. The same checks I run before I touch any account, with a score out of 40 and a 30 day fix plan.