What if Belize posted like this?
How a tourism board could announce a new route by showing the place, not the plane
- Followers
- 157,000
- likes
- 104
- Followers per reaction
- 1 in 1,510
Before and after
Drag to see the difference.
Original by @travelbelize, shown for commentary. 104 likes on 157,000 followers when checked.
What changed
Three changes, one post that works.
- 01
The place is the hero
The Blue Hole fills the frame. Nobody books Belize for the aircraft, so the plane became one small icon on the boarding pass.
- 02
The facts read like a ticket
Airport codes, the airline, the days and the season sit in one boarding pass block at the bottom, in the order someone checks them.
- 03
The brand's own colours
Teal, mango and sand from the Belize brand replace the royal blue and orange, so the post looks like the board and the website.
The big idea. Make the Blue Hole the whole post, set the route like a boarding pass in the brand's own teal and mango, and let the one fact that matters, Frankfurt to Belize twice a week, sit where it can be read in a second.
Style tested, Epic scenery. Big views at golden hour, from the air or the edge, with a person for scale at most.
The numbers
One reaction for every 1,510 followers.
104 likes on 157,000 followers is 0.066% of the people who already chose to follow Belize Tourism Board. A post that lands usually hears back from about 1 in 100. That is the gap the remake is built to close, and it is the number a board understands without a chart.
Share of followers who reacted. The 1% line is a working rule of thumb for an account this size, not a promise.
Want this for your own brand?
Your next 5 posts, free, in 7 days. You keep them either way.
Made independently. Belize Tourism Board is not a client. If you are the brand and want this changed or removed, email me.