What if GSTC posted like this?
How the council that writes the standard could fill a free training day in Bangkok
- Followers
- 5,900
- likes
- 5
- Followers per reaction
- 1 in 1,180
Before and after
Drag to see the difference.
Original by @gstcouncil, shown for commentary. 5 likes on 5,900 followers when checked.
What changed
Three changes, one post that works.
- 01
Three words that fill a room
Free, one day and Bangkok are the reasons someone registers, so they became the headline instead of the course's formal title.
- 02
A real traveller, a real place
A woman in a wheelchair on the canyon rim replaces the cartoon tiles, and the post is 4 by 5 so it fills the feed on a phone.
- 03
The facts in a strip
When, where and who teaches it sit in one clean strip with both logos, and the fee waiver moved from the caption onto the post.
The big idea. Lead with the three words that fill a free course, Free, One day, Bangkok, show a traveller who uses a wheelchair in a place worth travelling to, and give the trainer and the venue the strip at the bottom.
Style tested, Photo poster. A photo with the brand logo and a headline, the format most tourism accounts post every day.
The numbers
One reaction for every 1,180 followers.
5 likes on 5,900 followers is 0.085% of the people who already chose to follow GSTC. A post that lands usually hears back from about 1 in 100. That is the gap the remake is built to close, and it is the number a board understands without a chart.
Share of followers who reacted. The 1% line is a working rule of thumb for an account this size, not a promise.
Want this for your own brand?
Your next 5 posts, free, in 7 days. You keep them either way.
Made independently. GSTC is not a client. If you are the brand and want this changed or removed, email me.