Paid ads for launches and peak season.
Ads make sense when there is something specific to sell and a date to sell it by. A new departure, an event with a registration deadline or a low season offer. I run Meta and Google campaigns for those moments and switch them off when the moment passes.
Every campaign starts with a landing page that can convert, a tracking setup that counts enquiries and a budget we agree in writing. You see what each campaign cost and what it brought in, in the same one page report as everything else.
Most tourism clients start with social only. If this won't pay off for you yet, I'll say so.
Tell me what you have in mind.
A few lines on your brand and what you'd like this to do. I reply within one working day.